Digital Marketing Apprentice

Ingenico is the global leader in payments acceptance solutions. As the trusted technology partner for merchants, banks, acquirers, ISVs, payment aggregators and fintech customers our world-class terminals, solutions and services enable the global ecosystem of payments acceptance. With 40 years of experience, innovation is integral to Ingenico’s approach and culture, inspiring our large and diverse community of experts who anticipate and help shape the evolution of commerce worldwide. At Ingenico, trust and sustainability are at the heart of everything we do.  

Job Summary

We are seeking a seasoned, digitally savvy digital marketing apprentice to lead and optimize all aspects of website operations, with a focus on performance, user experience, and lead generation. This role requires a strategic thinker who can analyze the current website structure, enhance its functionality, and identify opportunities for improvement. The ideal candidate will possess strong technical expertise, a keen eye for detail, and the ability to collaborate across teams to align the website with organizational goals.

Key Responsibilities

Website Operations:

• Manage day-to-day website operations, including updates, monitoring performance, and ensuring site security.
• Maintain accurate and up-to-date product information on the website.
• Troubleshoot and respond promptly to website issues.

SEO Management:

• Implement on-page SEO strategies to boost organic search visibility.
• Collaborate with external vendors on ongoing optimization efforts.

Performance Optimization:

• Conduct regular performance, accessibility, and functionality audits.
• Identify opportunities for optimization in site architecture, SEO, and user flow.
• Develop strategies to grow subscriber base and improve web traffic metrics.

Digital Marketing Support:

• Collaborate with the digital marketing team to align the website with campaigns and strategies.
• Provide insights and structural improvements to enhance campaign effectiveness.

Web Analytics:

• Manage and interpret web analytics using tools like Google Analytics and Google Tag Manager.
• Monitor website performance metrics and create actionable insights to guide improvements.

Qualifications

• Education: Bachelor's degree.
• Experience: Website management experience, with a strong emphasis on lead generation and digital marketing.
• Familiarity with SEO tools like Google Analytics, Google Search Console, and Google Tag Manager.
• Project Management: Strong ability to manage multiple tasks, meet deadlines, and work collaboratively across teams.
• Analytical Mindset: Ability to conduct website audits and propose data-driven strategies for optimization.
• Attention to Detail: Exceptional problem-solving skills with an analytical approach.
• Language: Fluent English

As part of our values, we embrace diversity and inclusion at Ingenico. We are an equal opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status or any other protected characteristic under applicable law, whether actual or perceived.Ingenico welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.We want to adapt our processes and create a safe work environment that welcomes everyone.To learn more about what it's like working inside Ingenico, follow us on LinkedIn